Brand Leader

Some leaders focus entirely on business strategy, delegating brand strategy to the marketing department. Other leaders jump directly into…

There are dozens of books and articles that attempt to explain what “brand” is. Yet many people I meet are still confused about how or when…

Many leaders rely on their own experience and intuition to make big decisions. But listening to stakeholders is essential for developing a…

Global brands, especially those that sell to consumers, spend a lot on market research. But leaders of small to medium brands need to…

Running your own online surveys or in-house workshops? It’s unlikely you’ll discover the game-changing brand insights you’re seeking.

If you were asked to name a truly legendary brand, Apple may well come to mind. How much of that legend is clever brand-building? How much…