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Brand & Marketing
Articles on the strategic and tactical.
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Barry W. Enderwick
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Brand & Marketing
Dec 9, 2014
How this Amazon ad makes a big mistake
Trying to wow with consumers with big numbers can backfire.
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Barry W. Enderwick
in
Brand & Marketing
Nov 5, 2014
Clever v. Effective
Knowing the difference avoids wasting time and money.
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Barry W. Enderwick
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Brand & Marketing
Aug 6, 2014
The real difference between Facebook & OkCupid’s “social experiments”
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Barry W. Enderwick
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Brand & Marketing
Jul 23, 2014
Why Gap’s logo change failed but Netflix’s didn’t.
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Barry W. Enderwick
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Brand & Marketing
Apr 30, 2014
Think you have empathy?
Your use of distancing language may say otherwise.
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Brand & Marketing
Articles on the strategic and tactical.
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