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Brand & Marketing
Articles on the strategic and tactical.
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How this Amazon ad makes a big mistake
How this Amazon ad makes a big mistake
Trying to wow with consumers with big numbers can backfire.
Barry W. Enderwick
Dec 9, 2014
Clever v. Effective
Clever v. Effective
Knowing the difference avoids wasting time and money.
Barry W. Enderwick
Nov 5, 2014
The real difference between Facebook & OkCupid’s “social experiments”
The real difference between Facebook & OkCupid’s “social experiments”
How intent means the difference between manipulation and testing.
Barry W. Enderwick
Aug 6, 2014
Why Gap’s logo change failed but Netflix’s didn’t.
Why Gap’s logo change failed but Netflix’s didn’t.
When a logo is changed, the reason behind the change matters.
Barry W. Enderwick
Jul 23, 2014
Think you have empathy?
Think you have empathy?
Your use of distancing language may say otherwise.
Barry W. Enderwick
Apr 30, 2014
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