About
Branding made SensibleAfter several rounds of brainstorming, customer feedback surveys, copy pretests, many brand promotion strategies are found to be not delivering the expected results due to several reasons. Sensible branding is most likely to achieve the desired results and hence this publication
Note from the editor
After several rounds of brainstorming, customer feedback surveys, copy pretests, many brand promotion strategies are found to be not delivering the expected results due to several reasons. Sensible branding is most likely to achieve the desired results and hence this publication
Editors
Dr. P C Sekar
Dr. P C Sekar has 35 years of teaching IMC, Consumer behavior, and Branding in South Indian Universities. He is practicing Sensible Branding to Indian Brands.