Priceline’s early logo…and and a bit about why it looks that way.

All start-ups have stories about the early days. Some of these are apocryphal tales. But not these. I started to think about some of the untold tales of priceline’s earliest beginnings. Some of these are funny. Some…

Things we think… that we think might matter in 2017…or not.

From time to time, the team at Brand New Matter likes to take a look ahead and think about what comes next.

This morning, the morning after the BNM Holiday Party, we thought we’d take a few Advil and…

Amazon won messaging.

I’ve written about the evolution of messaging a few times. Big deal. Frankly, many others have written far more…

News From Brand New Matter

You’re busy. I’ll sum this up quickly.

But that’s the way we’ve always done it…

There’s a huge opportunity for entrepreneurs around “group thinking” or generational knowledge. People are hard wired to do things as they’ve always done them — and that’s where new businesses or just process improvements can pop up and disrupt everything…

And To Think I Saw It At The Phocuswright Show.

with profound apologies to Dr. Seuss.