Brandpoint Content Marketing

How to Create Comprehensive Content: Quality Content Series Part 5

Is cheddar a proper noun? How to capitalize your brand content

Crisis Mode: Why Social Media Strategy is Essential When Things Go Sour

For every business, no matter how great, how innovative, how social-media savvy, something will, at some point, go wrong. A server will crash or a storm will knock out power — the list of potential problems…

Five Ways to Build a Consumer-Friendly E-commerce Site

If there’s one thing I like to do from time to time its shop. And, since I’ve jumped on the e-commerce (and mobile) bandwagon, I shop online whether it’s in the evening on my laptop or on my smartphone while I’m out. No more having to…

Is business blogging still worth it?

It’s a simple question with a complicated answer when you think…

How Video Impacts Your Site’s SEO Rankings

Google has been changing their search result listing, primarily by adding additional…

Brand Journalism: Marketers Should Embrace and Journalists Not Fear

Brand journalism is receiving some pushback from the newspaper reporting community, thanks to the word “journalism” in the concept name.