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Peter Graham in Bridge

Apr 15, 2022

Why we Love OKRs for goal-setting: 5 reasons to use the OKR framework

Ever since Andy Grove introduced the OKR methodology at Intel, this management framework has become a staple tool for some of the world’s biggest organisations and most successful startups, including Google…

Network Effects Vs Viral Effects: Understanding the Difference

The terms “network effects” and “viral effects” are often used interchangeably in marketing. While the two concepts are vital, they are not the same, and we’d like to clear the confusion between them.

What we’ve learned working remotely since 2017

When we set up Bridge, we certainly didn’t plan or anticipate to be running the business through times like these. These really are extraordinary circumstances for everyone, and we’ve all had to make major changes to how we go about our everyday…