9 Keys to Successful SMS Campaigns

Irene Rufferty
Jul 25, 2017 · 5 min read

Making an effective SMS campaign, every marketer should take into account the following recommendations for successful bulk SMS messaging outcome. Which ones? They’re right below.

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Key Demands

1. Active phone number base for SMS sending:

- Use the contact information only upon subscriber’ permission;

- Update the subscriber’s database regularly, delete inactive subscribers;

- Ensure the safety and security of your subscriber base;

- Use targeting to send SMS only to those who might be potentially interested in.

2. SMS text:

- Compose short texts;

- Compose texts according to the federal advertising laws, which put forward a lot of requirements of the content for advertising messages;

- Be sure to place active contacts in text messages;

- Personalize the content;

- Do not use non-obvious abbreviations;

- Add value to your content.

3. SMS delivery time:

- Do not abuse: do not try to squeeze out your database till nothing’s left. Use this resource carefully, thoughtfully and steady. We recommend contacting your customers more than once a month.

- Send newsletters on time, especially if the power of your call center is not enough to handle the incoming calls.

4. Sender’s signature:

5. Feeds / gateways:

6. SMS messaging analytics:

  • Analyze each message return.

Keys to SMS Messaging Success

1. Efficiency

2. Relevance

3. Unobtrusiveness

4. Being convincing

5. Being caring

6. Regularity

8. No spam

However, if you are planning long-term business relations, it’s better to carefully write your SMS content and add some value to it. Anyway, in time only the most decent companies will remain in the customers focus. Do you want to be one of them? SMS text is the key.

9. Responsibility

In order to achieve the greatest productivity with SMS messaging campaigns, always remember the key rules of success and follow them each time you need to organize your SMS campaign. If you really value your audience, appreciate and respect each of them and show it with your well-thought messages.

BSG SMS

BSG bulk SMS service covers 1100+ mobile operators in 230 countries of the world, providing hi-tech telecommunication solutions globally.

Irene Rufferty

Written by

Mobile Marketer at BSG

BSG SMS

BSG SMS

BSG bulk SMS service covers 1100+ mobile operators in 230 countries of the world, providing hi-tech telecommunication solutions globally.

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