The Role of SMS in Travel and Hospitality
Tourism is one of the most popular spheres of human activity all over the world. And this is one of the leading spheres that uses SMS in multiple purposes to improve the quality of services. No wonder, in modern era, where information technologies grow rapidly, it is a must, to stay in vanguard. Ironically enough, but simple SMS still plays an important role in developing travel and hospitality, alongside more advanced communication tools like instant messengers and much other stuff. Simple is genius.
In the works of leading research scientists and influential technologies on the development of tourism & hotel business, the opportunities and advantages of using resources in socio-cultural services and tourism are often described as controversial. It is connected with the fact that there are problems of using information technologies in various branches of science and technology, in economic informatics and automated control systems, etc. But SMS remains a tool that makes things simple. How?
Evolution and technological progress in traveling business nowadays is not merely about developing and implementing unique multimedia guides and mobile phones that work with GPS navigation, it’s about human relationships and communication first of all.
SMS FOR TRAVEL
In the globalization process of the world economy, tourism plays a significant role in development of states and regions, being the main component of the service sector. Despite the lower capital intensity, compared to the modern industrial sectors, tourism generates more employment for the country’s population than ever. Tourism and travel are one of the largest industries in the world, which form a powerful stimulus for global economic development. SMS is cheap and fast communication tool that bonds people and the areas of their activities within seconds in multiple cases.
Job alerts, transaction codes, booking services, discounts, hot offers, reports and so on are something that SMS conveys to the tourism customers regularly. Indeed, the sphere of services cannot exist without it since SMS has been introduced to the world.
This is the transformation of tourism into a profitable branch of the economy by means of improving its services with the help of SMS and mobile marketing, and creating a highly profitable tourism industry capable of realizing and implementing a quality product that is competitive on the international tourist market.
A lot of touristic companies of various formats admit that using SMS technologies can increase the tourist potential both regional and worldwide. Besides, it may be implemented so that to save budget money and rather direct them to increase the preservation and rational use of cultural-historical and natural-recreational resources, which in the end leads to ensuring the availability of tourist resources for all segments of the population, maximum satisfaction of the needs for tourist services, stimulation of employment, increase of efficiency of interaction of state and private structures in the sphere of tourism, development of small business and private entrepreneurship and many other useful things.
WHY SMS?
In our opinion, the tourism business is a mobile business direction too, that’s why SMS solutions will suit it perfectly under the modern market circumstances. Its representatives need to constantly be in contact with the customers, coordinate any situation, remotely, in accordance with any questions and proposals, be ready to offer eleventh hour’ tours and early booking tours — the list of actions can be virtually endless. An important aid to the travel agency for developing excellent travel and hospitality will be a specially designed mobile application for the tourism industry or BSG online platform for mass SMS messaging.
Also, read our latest posts:
6 Fatal Ways to Lose Money on SMS Marketing
How to Get Only High-Quality Backlinks to Your Website
Before and After BSG: Mobile Messaging & Marketing in Poland
Feel free to add, comment and share!
