How to Get Only High-Quality Backlinks to Your Website

Irene Rufferty
BSG SMS
Published in
5 min readJun 29, 2017

Getting high quality backlinks to your website is a primary duty for effective optimization and web promotion in English-speaking business segment. As far as the primary search engine is Google, the reference weight built up with the low quality links from doubtful sources may become suspicious and could easily be affected by Google Penguin algorithm filter. That’s why you should build only high quality backlinks to your web site. Wanna know how to do that? Let’s go then.

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What is a quality link?

First you need to understand what a quality link is. Quality backlinks always are:

  • Themed or featured
  • From a live website or blog
  • From a web that does not sell links massively
  • Which has a good performance (backlinks, traffic, according to Alexa, the frequency of content updates, social factors, etc)
  • Natural (the best link, but not always.)

So where do we get these links?

There are many methods and tools, but the most frequently used for the white niche optimization are the following methods and tools:

1. Content Marketing

This is not only a trend, but a working and effective tool for getting links to your site, drive traffic and increase the brand awareness. We will build links in such ways:

• Guest posts

Thousands of normal live blogs are regularly read by numerous readers, and they may be your target audience. To do guest blogging you can:

- Find a suitable site.
-Use the services: technorati.com, blogsrater.com, ratingburner.com, or linksmanagement.com and others.
- Establish relationships with bloggers.

It is sometimes not easy to find and contact a blogger, webmaster or a site owner. In most cases this must be done with your own hands without any services.

Mind that almost all paid services do have good and authority bloggers that ultimately give a normal return. You can find and contact them manually. To save time, however, you will require specific software for correspondence that automatically sends mails to the bloggers, as well as to track conversions for each type of the text in the letter, etc. To pay for the post or not is always up to the blog and its blogger: almost everyone wants money, more or less, and the quality content, of course. So, be ready to set a budget for guest posts, and have time and patience:

• Infographics

In recent years, it’s been not only a trend, but a really working interactive content tool. There are many resources where you can add your infographic, either free or paid. The main reasons why it is necessary to do:

- A lot of resources to add (to get a normal link)
- The infographic is highly shared and quoted (if it is cool, it is a good feedback in the form of links and traffic to the site)
- Reaches potential customers faster
(helps to better perceive the information.)

If infographic works well, the result is normal for:

- Traffic to your website,
- Quality backlinks,
- A new loyal audience.

• Blog articles

In this case, you need to regularly generate high-quality and useful material, which somehow solves the problems of visitors.

Over time, as your blog is more recognizable, it will grow much faster, and people will refer to it more often actively.

• Comments

We are not talking about the comments in general. It is the most meaningful to deal with your niche comments and top resources. To do this:

  • Make a list of such resources.
  • Regularly look them through, ask/answer questions, etc.
  • Leave useful links, including yours, there.

2. Link stocks

This is an easy and fast option, since it has nothing to do with the normal marketing, as described above. The majority of link stocks are developed by Hindu, Pakistani or Filipino, and have very poor quality. But among them, you still can find the good one that is authority, has a 3+ pr and is not dangerous for the Google. The main thing is not to place a lot of anchors on such resources, or not to post anchor links at all.

3. Directories

Directories are ad catalogs. There are still a number of normal directories, but the practice shows that they are slowly dying. Nevertheless, you can find directories in which you can safely register your site and provide a link. So, it is possible to collect the normal list of sites, then filter out the websites on the subject of quality, and use the most relevant of them.

Among the other high quality back link resources there are:

• press releases,
• top resources and social networks,
• company listing resources,
• reviewers,
• webmasters, and so on.

To Sum Up

There are many ways to attract quality links to the website. But do not use all at once. Such materials should be accumulated and posted gradually.

Search engines watch out the companies not to engage in spam or any other illegal actions, not to violate the terms of use and do the quality marketing, taking care about the users like BSG international telecommunication company that provides flawless bulk SMS messaging solutions and organize marketing campaigns that never contradict the law.

In this case, content marketing is the safest way to reach the right audience and get the desired backlinks to your website without any penalties.

What backlinking strategies do you use? Welcome with your own ideas, suggestions and shares.

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