Archive of stories published by taking BSSE out of the HBS classroom

High-end products can’t be “disruptive.” Here’s why (Part 2)

The 4 types of product innovation

In Part 1 of this post, I explained that high-end products can’t be disruptive under the theory developed by Clay Christensen of Harvard…


Confronting a new-market disruption: When disrupting the disruptor is the only way to succeed

written by Thomas Bartman, Senior Researcher, Forum for Growth & Innovation

When our research team meets with executives, many of whom run some of the world’s most successful companies, one of the most…


Confronting a new-market disruption Part 3 — Car2Go

written by Thomas Bartman, Senior Researcher, Forum for Growth & Innovation

In my first post in this 3-part series, I presented an overview of New-Market Disruption. In my second post, I explained the mistakes managers make and what they should do…

These were the top 10 stories published by taking BSSE out of the HBS classroom; you can also dive into yearly archives: 2015, 2016.