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Bucket Studio
A strategy + design practice for delivering better personalization programs and connected user experiences.
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Bucket Brigade
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Customer experience optimization, shovel-ready personalization solutions, and content operations for all digital professionals
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Jeffrey MacIntyre
Feb 25, 2019
Rules of the Road for the Personalization Gap
Success in a personalization initiative requires…
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290
Jeffrey MacIntyre
Feb 22, 2019
Progressive Personalization: A Decisionmaking Model for Better Outcomes in Personalized UX
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232
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Jeffrey MacIntyre
Nov 7, 2018
Notifications Are the Great Nudge. So Master Them.
Brands walk a knife’s edge, potentially squandering user trust if the context for their notifications isn’t right.
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205
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Jeffrey MacIntyre
Dec 22, 2016
What is Bucket Studio?
Welcome to where a long run of independent client work in content, product and…
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3
Jeffrey MacIntyre
Feb 22, 2019
I’m Convinced. You Don’t Need Personalization.
In personalization, there’s a zoology of naysayers and the things they naysay…
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289
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People say the nicest things
“Jeffrey brought the exact perspective that our company needed … The results of his work provided our teams with a new viewpoint on how [to] best organize themselves & unlock product opportunity.”
Brian O’Hagan, Director of Product
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