What better timing for man of the moment Zlatan Ibrahimovic to take over control of Manchester United’s Instagram account with #IBRAGRAM than directly after a hat trick against St-Etienne in the Europa League…
2016 saw social video take centre stage in the content marketing strategies of sports clubs and sports affiliated brands. From the sublime re-signing of Paul Pogba on social media, to the brands that put in…
The rise in live video streaming capabilities and consumer popularity has seen all the major social media platforms scrambling to sign deals with sports leagues and broadcast rights holders. With sports fuelling this…
A mentor once told me there are three motivators that convert attention into action: money, fame and access. Today we officially launched our “Putting a Price On Social Video” report, a game-changing 90-page guide that provides all the motivation…
