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5 Key Principles of Business Agility: How Senior Managers must FLIPP their Approach to Transform their Impact

2 min readJan 15, 2024

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Senior Managers working in most modern businesses need to abandon the traditional norms of management and flip them around to navigate the challenging waters of VUCA work: Volatile, Uncertain, Complex, and Ambiguous.

One of the most challenging change is the move from Resource Thinking to Flow Thinking. That change is at the core of the “Manage the Work, not the People” ethos.

FLIPP Agility: The 5 Principles of Business Agility

  • Flow
    Ensure that work progresses through your business processes in the most efficient way possible. Design your organisation to enhance flow.
  • Learning
    Companies that don’t learn can’t adapt and compete with changes in business model, technology, tools, concepts, etc. — They will eventually become outdated and fail.
  • Impact
    Prioritise work that could deliver the most impact. Deliver is as soon as possible to validate this hypothesis. What constitutes Impact will evolve over time. It could be acquiring customers, validating a business hypothesis, building brand recognition, extracting economic value, etc.
  • Fit for Purpose
    Validate that the products and services meet the needs of our customers.
  • Fit for People
    Create brilliant work environments for people to thrive and unleash their full potential.

Break Away from the Iron Triangle Shackles

Many managers and coaches in the Agile world manage work in terms of Costs, Time and Scope. These principles are tied to Resource Thinking and it is time to FLIPP our focus into principles that are fit for complex work.

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Business Agility Review
Business Agility Review

Published in Business Agility Review

Articles on a wide range of topics related to Agility in business

Jose Casal
Jose Casal

Written by Jose Casal

Jose Casal is a business agility consultant with extensive experience. Flight Levels Guide, Professional Kanban & Scrum Trainer. Founder of Actineo Consulting.