ORGANISATIONAL PSYCHOLOGY AND BUSINESS
Business is not just about developing products and making a profit out of it. It has grown into a significant process of providing a social cause. A venture to build your brand along with creating a meaningful impact on the society through your services where users are understood on an individual level and products are designed based on their unique needs to reach an utter level of usability and lasting positive influence.
For that, introducing Organisational Psychology to your business setups is quite essential and very much needed in Pakistan as most of the professionals in line of work are either unaware of or maybe do not give much importance.
WHAT IS ORGANISATIONAL PSYCHOLOGY
It’s the field of applied psychology which deals with the organisational structures, workplace norms, management techniques, slot placements and task expectations. It focuses on understanding how an individual’s behavior and productivity is affected by an organisation’s internal environment and policies. It works on the internals of a firm so it can easily tackle the problems while dealing with the outside — customers.
WHAT DO ORGANISATIONAL PSYCHOLOGIST DO
The goal of most of the Organisational Psychologists is to increase productivity within a workplace by making it a better place to work. They go about this by interviewing and counseling employers, employees and customers, observing their interactions, helping rewrite company policies and procedures to benefit both the employee pool and the company officials, develop targeted hiring procedures for new employees and other methods. This field is dedicated to understanding and managing organisational relationships. Industrial psychologists may work directly for a business in an advisory role, for creating, maintaining and elongating business associations.
Get Two Dots Design Studio’s stories in your inbox
Join Medium for free to get updates from this writer.
Basic role of Organisational Psychology:
- Ergonomics
This field deals with the study of people’s efficiency and aims to bring out user’s potential by designing products and services to maximize performance, minimize discomfort and give a pleasant experience.
- Implementing New Policies
Organisational psychologists use their knowledge of human behavior and organisational relationships to help businesses come up with policies that would operate to make the employees function better and maintain a beneficial hierarchical system.
- Navigating Decisional Changes
Directing an organisation about the pros and cons of different choices they have for a certain decision it plans to take so that the company is aware and prepared to handle the upcoming consequences.
- Consumer Behavior
An organisational psychologist masters developing insight about the mental, emotional and physical responses of a consumer in the marketplace and the underlying motives for those actions. Through research and analysis they are capable of predicting what ideas, goods and services would satisfy the wants and needs of a customer, which can result in the two way profit for both the service provider and user.
- Human Resources
HR plays an integral part in an organisation’s internal environment by planning strategies for its success. It works closely with all the different teams, managing and ensuring their workforce efficiency. It helps businesses to hire more qualified employees and assess their job performances. It improves the quality of work life for employees and employers by enhancing the organizational structure.
Drawing together all the information above, Organisational Psychologists working in corporate sectors help improve organizations, often through increasing profits, redesigning products and improving the organizational structure.
