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Five Reasons Your Band Needs a Roku Channel — and Where to Get One Cheap …and FAST.
By Phil Autelitano
Whether you’re an up-and-coming artist looking for that big break, a working artist performing regular gigs around town, or a mainstream act playing Madison Square Garden, having your own Roku channel is a great way to quickly scale your band’s “brand,” — reach a wider, global audience, grow your fanbase, build fan loyalty — and earn revenue from your music in the process.
I say it all time, “A Roku channel is the new website.” Not just Roku, but Connected TV channels in general, I believe, are the new website. Why? Because Connected TV is the fastest growing segment of the in-home entertainment industry and the fastest growing new technology since the Internet. It now accounts for more viewers than both broadcast and Cable TV combined; every day, hundreds of millions of viewers worldwide get their entertainment from Connected TV sources and devices like Roku, and that number continues to grow exponentially.
That said, here are FIVE reasons you, as a musican/band/performing artist, absolutely NEED a Roku channel, followed by ONE way to get one cheap and fast:
