How to Get Major Platform VOD Distribution for Your Movie with ZERO Out-of-Pocket.

Streaming Features, www.streamingfeatures.com

By Phil Autelitano
@PhilAutelitano

It amazes me how many filmmakers venture into a film project with no idea what they’re going to do with their film once it’s completed. They dump every cent they can muster up into the project itself, with no actual plan for marketing and distributing it later.

Now forgive me as I’m coming into this industry from a different side; not the creative side, but rather the business- and technical side. The way I see it, is many filmmakers view their completed project as the product, when, in fact, the completed project itself isn’t the product at all — it’s merely the prototype. And like every other prototype that’s created in the business world, it doesn’t actually become a “product” until you actually start manufacturing and selling it — or in this case, distributing it and making money from it.

The actual film product is the film once it’s obtained paid, mass-distribution. Until then, it’s not really earning you anything, is it?

Like every other successful product in the universe, a successful film product requires planning from Day One. The time to start thinking about distribution is before you finish it. The worst thing you can do is launch a new product to millions of…