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How Apple Responds to Its Consumers With Lower Purchasing Power
It is time to offer some value to those who can’t afford the premium price tag
First of all, I would like to mention that I am not an Apple customer nor do I hate the brand so my view is unbiased. The Apple consumer base has become very diverse because of all the different varieties of products they offer, however, at the same time this is the principle that is keeping their consumer base coming back for more even if the value, nor the reputation can be always retained based on the experience that the customer has had.
I presume that many of you that are reading this article do utilize or behold Apple products. There will be some of you that through your years with Apple has had an impeccable experience, therefore you can only praise the company.
There will also be the group that has had their fair share of problems with the brand, by this I am referring to their wrongdoings also where they have mistreated customers that have actually indirectly invested in the company for many years, therefore these customers do deserve to be offered the same value as any other Apple consumer.
This is how Apple is indirectly forcing consumers with a lower purchasing power to go for the premium price tag.
