Edward AndersonRed Lobster’s All You Can Eat MisstepThe seafood chain tried a marketing ploy that backfired on themJul 161Jul 161
Edward AndersonTarget’s New AI Policy Misses The BullseyeTheir new stance flies against their former customer service policyJun 252Jun 252
Edward AndersonCase Study: Watcher’s Lesson in ListeningThe production company faced backlash but heard their audienceApr 24Apr 24
Edward AndersonThe Race to the ToasterTwo conglomerates wanted to be first to introduce a toastable pastryMar 2916Mar 2916
Edward AndersonCase Study: Hamilton And The Changing Social Media RulesThe Broadway juggernaut engages people without using the 25% ruleMar 132Mar 132
Sam H ArnoldReese Witherspoon’s Hundred Million Dollar Book ClubOne of the smartest businesswomen in Hollywood.Feb 28Feb 28