BuySellAds

Do Advertisers Even Need Publishers?

It seems like advertisers are taking their inspirations elsewhere…

Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever…

Dare To Dream.

The Hardest Thing You’ll Ever Do When Working From Home Full Time Is Sleep.

I’m one of the lucky ones. I’ve been fortunate enough to work remotely for most of my young, professional life. It started working for a web…

The Pendulum Swings

Things have gotten mighty dark in the corners of Ad Tech. You don’t have to toss a stone very far to hit an editorial…

Why Does It Take A Platform To Raise An Industry?

It’s No Coincidence They’re Eating Up All The Revenue.

Here we are, amidst a personality crisis in ad tech, and instead of the industry taking steps to clean up its act, it’s taking…

Designing for Designers: How to market to creatives

Native Ads Will Democratize Advertising

Advertisers have everything to gain from the shift to native…

Time Inc. Buys Viant .

Is The Publisher Trying To Wrestle Control Back From RTB Intermediaries?

The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to “maximize” the value of display advertising…

Slack’s Holly Chen on Blending B2C and B2B for Growth