BWP Group

Blame it on the weather?

It is often said that the English have an obsession with the weather, but it can also be considered a truism that retailers across Europe share that same affliction. Whilst the consumer has been enjoying an unseasonably mild Autumn (the 31st October in parts of the UK reached as much…

Paper Art

Being married to a craft enthusiast, my home environment is often a scene of scattered paint brushes, wooden plaques, pieces of felt, and more recently paper cuts. While it would be easy to disassociate the two worlds of craft and graphic design, we shouldn’t underestimate the visual results that can be…

Our latest signing: Adam Rowe

Hello BWP Groupies, here is my new starter blog…

I’m going for a World Cup style player profile as, like most guys at the moment, I have football on the brain. Enjoy.

Opening Destinations

How to drive new store footfall from the word go

Part 1 The evolution of ‘opening destinations’

Part 2 Making a destination as attractive as possible

Diet Coke celebrates the extraordinary

At BWP, we believe that personalising a brand’s marketing communications to the end user is a sure-fire way to increase engagement, so we were really impressed when Coca Cola released their named bottles in Australia in 2011 and the UK in 2013. A tough campaign…

Welcome Ella, our newest Groupie!

Hi everyone, I’m Ella and I’ve recently joined the team as an Account Director. I’m approaching my…

An end to a British institution?

Last weekend was my annual outing to Thorpe Park, along with 400 Scouts from the national camp that I help to organise. Needless to say, we made a beeline for all of the biggest rides including Stealth, Saw, Nemesis and The Swarm.

Minimal maxims

When asked to ‘illustrate’ a series of phrases for the launch of the BWP website I knew straight away I wanted to use the form of the pictograph (aka pictogram/ideogram).

I was interested in exploring how to distill and filter the statements down to their graphical essence…

Is there light in the darkness of Brexit?

The future’s bright. Or is it? Doom and gloom has spread across the media industry…