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Bytesized Treats
Designing for mobile at Yieldmo.
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Architecting a New Look for Mobile Advertising
Architecting a New Look for Mobile Advertising
In the last few years, publishers have seen a majority of their readers reaching their sites from mobile devices. The smartphones that…
Connor Doherty
Apr 25, 2016
Latest
Sync vs. Asynchronous Team Communication
Sync vs. Asynchronous Team Communication
We communicate in two ways, synchronously and asynchronously. Synchronous communication is when people are focused continuously until the…
Connor Doherty
Feb 3, 2016
The Connected Consumer
The Connected Consumer
Design principles for building mobile commerce ad formats that make a connection .
yiming
Sep 21, 2015
Do serifs make you tap?
Do serifs make you tap?
In 2012, the New York Times found that serif typefaces, like Baskerville, made statements more believable. This month, Yieldmo extended…
Shawn Sprockett
Sep 14, 2015
Designing with choice
Designing with choice
Building a smarter product with fewer options
Shawn Sprockett
Jun 11, 2015
Contextual Layer Cake
Contextual Layer Cake
Thinking about Data, Context and Design — and how it applies to mobile advertising
Jane Kim
May 26, 2015
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