Understanding the Affinity Between Good User Experience and Customer Loyalty

Customer loyalty is the decision to choose a particular product or service over the alternatives available, which can be influenced by factors including overall satisfaction with the product/service…

Keep Your Communication Flowing With Motion Design

Why motion design? To put it simply, because our world is neither plain nor still, and your communication shouldn’t be either. You may be unsure about the meaning of the term motion design, but chances are you have encountered it many times…

UX, More Than Just Wireframes

More than a simple process, UX consists of a series of principles that can and should be applied throughout the creation process. It’s about understanding both the business and user needs (I feel like I need to say this way too often) in order to create a valuable product that…

Moving Infographics: The Power of Information in Motion Design

Motion Design is, more and more, a key tool for a good Digital Marketing strategy. With the ability to transmit any message in a clear and intuitive way, infographics stand out as one of Motion Design’s main approaches. At…

Sense & Respond

By Jeff Gothelf, Designer, Team Leader, Author and Coach

How Succesful Organizations Listen to Customers and Create New Products Continuously