Rajan LuthraIdentities in flux: Our 21st century individualistic social identitiesHow technology and social media are triggering a more individualistic identity — shedding our given sense of self6 min read·Feb 16, 2022----
Rajan LuthraBeyond rainbows of JuneHow do brands move beyond the June pride tokenism support they show to the LGBTQ+ community?5 min read·Jul 9, 2021----
Prateekshankar DixitOn Design Critique — Part 2 : Receiving CritiqueThe art to receiving feedback is equally if not more important than the art of giving good feedback. In my previous TOM (#05) , we saw…2 min read·Jul 3, 2021----
Prateekshankar DixitOn Design Critique — Part 1 : Giving CritiqueAs Designers/creators, we thrive on feedback. It is a very powerful part of our process. And we seek feedback at various steps. It is safe…3 min read·Jul 3, 2021----
Prateekshankar DixitOn Design DocumentariesMust watch Design Documentaries and where to watch them.3 min read·Jul 3, 2021----
Rajan LuthraIndia’s early 20th century pop-cultureVisual pop-culture forming language, behaviour, consumption in early 1900s — a base of modern Indian aesthetics, art, films &…6 min read·Aug 9, 2020----
Rajan LuthraSpatial intimacy in the times social distancingCovid could cause a behavioural U-turn on how we see our homes and create deeper spatial intimacies with friends and loved ones4 min read·Jul 26, 2020----
Rajan LuthraThe fairness of languageWhile brands must go beyond cosmetic changes of glow&lovely, what are our deeper beliefs around darkness or black that create the bias?4 min read·Jul 16, 2020----
Rajan LuthraThe thin air of nostalgia marketingCovid lockdown got the dependable Parle-G stocked again. Their 2018–19 campaign soaked in nostalgia. But does it work?3 min read·Jul 11, 2020----
Rajan LuthraLet’s take it offlineHow good is intuitive UX and digital design? Where is conscious thinking headed?3 min read·Jul 6, 2020--1--1