I wrote Apple’s Credo 6 years ago — here’s why it’s still relevant

Why micro-consulting is the future of advisory services

The definitive branding lexicon: mission, vision, and purpose demystified

The argument against brand archetypes

The Outlaw. The Magician. The Jester. Just three brand archetypes (out of twelve) built on the work of Carl Jung.

Lessons from writing Apple’s Credo, #1: fall in love

Credos and cynicism don’t mix.

Three questions I always get from founders

When I engage with a new client who is looking to discover…

The real cost of opportunity

I was a high-performing creative at one of the most respected and demanding companies in the world. My…

Affirming your mission

“We think that consumer finance needs to be transparent and there is no sense in building a business in the 21st…

Quiet quitting is even bolder than you think

Quiet quitters aren’t unmotivated people who’ve given up…

What is alignment, anyway?

“You keep using that word. I do not think it means what you think it means.” — Inigo Montoya