How to name your business with a little help from Design Thinking

Naming your business is one of the most exciting yet daunting tasks you have to do as an entrepreneur. The name is the introduction of your business to the world, the first thing that comes out of your mouth when you…

The Psychology of Color in Web Design

Color. It’s everywhere, impacting how we think, feel and behave.

How to Be a Presentation Hero vs. a Presentation Zero: 10 Tips

#9.) Presentation heroes practice, practice, practice.

There are two types of people who give presentations: Presentation HEROES and presentation…

Branding vs. brand identity vs. logo: what’s the difference?

As an entrepreneur, you probably know that making a mark on your customers’ minds is highly valuable. By creating a recognizable, trusted and…

What is a logo?

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny…

The top 5 reasons your small business needs great design

It’s a daily hustle to grow a small business into a sustainable operation and entrepreneurs wear lots of hats from marketing to sales, accounting…

8 Ways to Prepare Your Online Store for the Holiday Shopping Season

You’re about to enter the most…

How to be productive when you’re surrounded by chaos

How to get things done when no one else wants to.