P3: Type & Hierarchy

Research: Origins of the AVENIR typeface

My assigned typeface was Avenir.

Avenir is a sans-serif typeface designed by Adrian Frutiger and released in 1988 by Linotype GmbH.

Project 3 Research

Helvetica — Research

1. Who designed it and when?

Swiss typeface designer Max Miedinger (with input from Eduard Hoffmann) designed Helvetica in 1957.

Project 3 — Exercises

Exercise One — Typeface Tracing

CDF Project 2: Form and Composition

In the project I tried to manipulate squares to convey the…

P2 — Process Documentation

When I first saw the prompt and concept for P2, I was fascinated. I knew that attempting to convey the meaning…

CDF Form and Composition

This entry documents the process and final drafts of the Form and Composition project of CDF. In this project we were given the following constraints, a 4" by 4" canvas boundary, with squares as the only object allowed in the piece. The square would need to act as black space and…

Project 3 Part 1

Exercise 1 Typeface Tracing:

In the first part of the project we drew letters in different typefaces by hand to get the sense of how the typefaces can be very different.

CDF Project 3: Exercises

Exercise 1: Typeface Tracing

Project 2

Print
2018
Class Project

About the Project

Project 3 : Exercises

T Y P E F A C E . T R A C I N G

For the first part of this project, I was assigned to trace over different font types with a fine tip sharpie. During the course of tracing over each font, I was able to note the subtle differences in angle and stroke thickness that…

CDF Project 2

For this second project, the class focused on the development of designs using the Gesalt principles that were taught in class. The biggest challenge was creating different designs and iterations for certain themes using only regularly shaped black squares on a square canvas.

Project 3

Exercises

Exercise 2

CDF Project 1

[Effective Communication Design] : IKEA Instructions

One example of effective communication design can be exhibited in an Ikea instruction booklet. With simple illustration, the Ikea instruction booklets are easy to read and comprehend without the use of words.

Project 3: Type & Hierarchy

Typeface: Avenir

Research:

• Avenir was designed by Adrian Frutiger in 1988.
• It is an example of a sans serif font.
• In the 1920s, certain sans serif fonts began using circles as a…

P3 Exercises

Exercise 1: Typeface Tracing

The first exercise consisted of taking a group of different type fonts and tracing over with a fine-tip sharpie to really study the differences and characteristics for each type of font. Below is the snapshot of my final work for the exercise.

Project 3: Exercises

Exercise One — Typeface Tracing

Exercise Two — Typographic Voice