Center for Effective Vegan Advocacy

Vegan Allies

Creating vegan allies may be one of the most impactful things we can do for the vegan…

Why Meat Reducers are Crucial to the Success of the Vegan Movement

What role do meat reducers have in…

Be as Vegan as Possible

What if we didn’t have to choose between our ethics and being effective? Dr…

Share Your Own Story

When someone asks you why you’re vegan, how do you reply? Dr. Melanie Joy shares…

Water the Right Seeds

Why should we water the seeds of compassion? Dr. Melanie Joy explains how it…

Food Before Facts

Have you tried sharing delicious vegan food before talking about the ethics of…

Focus More on the “How” Than the “What” of Communication

Focusing on the how, rather than the what, in…

Four Key Obstacles to Effective Vegan Advocacy

What stands in the way of advocating veganism…

Vegan Strategist: You Are Not Your Audience

What is the most important skill for any vegan advocate…