打造人們需要的產品(三) - Jobs to be done
Jobs to be done(JTBD)理論
由以破壞式創新理論聞明的哈佛大學教授 Clayton Christensen 所提出,「Jobs to be done」(需要完成的工作)也為《創新者的解答》一書中最引發讀者興趣的概念。
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