How Uber uses psychology to perfect their customer experience

Uber tackles their biggest pain points…

How Netflix uses psychology to perfect its customer experience

Decoding the science behind the features that keep you binging

“If the Starbucks secret is a smile when you get your latte…

How to Create a Customer Journey Map

Get to the heart of your customer’s world with this valuable tool

The Beginner’s Guide to Creating Marketing Personas

Do you know who your customer really is?

The Choice Overload Effect: Why simplicity is the key to perfecting your experience

The beginner’s guide to creating a customer journey map

How to understand your customer’s world

The basics of naming a new product

30, 000 new products launch every year — how can you come up with a…

Peak-end Rule: The psychology of an unforgettable customer experience

87% of organizations say…

The psychology of a personalized customer experience

Everyone’s chasing a personalized customer…

How to use behavioral science to improve your experience

A beginner’s guide to applying behavioral…