Rethinking Brand Identity

Milestone Mondays

Current Project : Bitter Renter
The no-nonsense guide for first-time renters in NYC.

Initially the goal for this past week was to get all the screens in the overall flow done…

Why I built Founder Mantras

And a story about being “stuck”

Dream Big Then Scale Back

Everything I learned from producing my first art exhibition.

Preparing to Launch Bitter Renter

Milestone Mondays

Current Project : Bitter Renter
An interactive guide for first-time renters in NYC.

Launch day is quickly approaching and I’m scrambling to finish everything on my…

The Devil Is In The Details

Milestone Mondays

Current Project : Bitter Renter
The no-nonsense guide for first-time renters in NYC.

Though I didn’t get to start building this past week I’m at least 95% done with the…

Building Election Rewind

Milestone Mondays

Current Project : Election Rewind
A bite-sized recap of key moments throughout the election.

It’s been a while since I’ve taken a project from idea to fruition in less than 2…

What does it take to launch a Kickstarter campaign?

Behind the scenes of Hashtags Unplugged

I’m only covering the journey to launch in this post, running a campaign is a whole other story I haven’t lived yet.

My Love/Hate Relationship With User Testing

Milestone Mondays

Current Project : Bitter Renter
The no-nonsense guide for first-time renters in NYC.

Let’s start at the beginning…

Behind the scenes of Hashtags Unplugged

This first post is going to be pretty packed since I should’ve started this weeks ago but I was being stubborn… Nevertheless, here we go. Here is the first of a weekly, fully…