“Unacceptable” type of Online Advertising

If someone asked you to state one reason as to why people advertise on the online media then the answer will always be -> track-ability. This ad digitalization storm picked up in the last decade and transformed the traditional advertising methods only…

3 learnings that will redefine your Emailer Campaigns for better

It is quite a challenge to frame a strategy for email marketing for this age marketers. There is only so much that can be done given the reducing open rates. We’re at an average of 24% open rate & about 3 to 4% click…

There is no such thing as Toxic People!

Internet trends have a pattern. They originate from one location, get picked up and shared…

Build yourself (into) a Brand!

I often sit back to think how some people are such smooth talkers, how they get creative ideas every single time and easily get any job done. These are also the set of people who can get any idea or proposal approved by their business partners, stakeholders or their clients.

Why is Remarketing so important?

It’s been almost seven years when remarketing as a concept was first launched. It is a method by which…

#WomenBoycottTwitter results in revision of Twitter Rules

Earlier last week, American actress Rose McGowan used Twitter to show her support against sexual harassment allegations made against Harvey Weinstein & by explicitly mentioning Ben Affleck. It was no surprise to hear Weinstein’s…

How to ensure successful Digital Campaigns in the year 2017?

We have stepped into 2017 with a lot of apprehensions, thanks to the after effects of some events like great electoral drama, the Great Britain exit & demonetization In India in 2016. But leaving that topic aside if we focus…

Lacking art of Storytelling

The beauty about the word “story” is that it resonates with each one of us. We’ve all grown up hearing and reading unforgettable stories. These stories stay with us and are passed on from one generation to another. They evoke emotion and always leave something behind for us to…

Understanding the real you, the real beauty!

“The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides.” — Audrey Hepburn

Close to 3 million girls participate in over 100,000 beauty pageants a year in US…

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