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Jobs To Be Done Theory
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This document is a WIP around the best way to write down a JTBD.
Job To Be Done spec (circumstance/situation based market segmentation):
Design Thinking
Jul 19, 2018
What are baseline metrics?
What are baseline metrics?
When you build an initial version of a product or service and give it to early users, the metrics that come out are the baseline.
Design Thinking
Sep 2, 2016
How to be viral
How to be viral
For a company to be viral, sharing the companies product/service has to be done as a consequence of using the product.
Design Thinking
Sep 2, 2016
What’s the difference between a developer and an engineer?
What’s the difference between a developer and an engineer?
Engineers look at the problem and find the best solution to that problem with whatever tools and systems are needed.
Design Thinking
Sep 2, 2016
Innovation UX lifecycle
Innovation UX lifecycle
The complexity of UX in a product goes through three stages:
Design Thinking
Aug 31, 2016
How to improve the productivity of your employees
How to improve the productivity of your employees
People are normally very good at optimising their work.
Design Thinking
Aug 30, 2016
How to build a feature in less than a day
How to build a feature in less than a day
Just In Time scaling is the opposite of premature optimisation, why build something that can support 1 million users, or even 1000 users…
Design Thinking
Aug 30, 2016
What is a lean startup?
What is a lean startup?
The goal of a startup is to validate a new business model / strategy as quickly as possible.
Design Thinking
Aug 30, 2016
How to do lean properly
How to do lean properly
The definition of the lean mentality is to reduce waste. That’s it.
Design Thinking
Aug 30, 2016
How to grow your business
How to grow your business
The three engines of growth:
Design Thinking
Aug 30, 2016
How to prioritise features
How to prioritise features
Metric driven features (what people actually want)
Design Thinking
Aug 30, 2016
How to outcompete your competition
How to outcompete your competition
I came across a story recently of an artist that moved to Japan to study the countries unique styles of art. When they got there they were…
Design Thinking
Aug 28, 2016
Is this the birthplace of entrepreneurial management?
Is this the birthplace of entrepreneurial management?
In his book Creativity Inc, Ed Catmull discusses his techniques of managing creative people in an uncertain environment (the film…
Design Thinking
Aug 26, 2016
Why the customer is always right
Why the customer is always right
In 2009 Disney released the hand drawn animation “The Princess and the Frog” — the first traditionally animated film since 2004’s “Home on…
Design Thinking
Aug 26, 2016
How to find a cofounder
How to find a cofounder
The Kobayashi Maru is a fictional test in the Star Trek TV series in which a cadet is put in a lose-lose situation to see how they behave…
Design Thinking
Aug 26, 2016
What metrics to track in early stage startups
What metrics to track in early stage startups
When you first start a company your ROI metrics are pretty low, and from an investment point of view, you’re better having no revenue than…
Design Thinking
Aug 25, 2016
How to have a startup idea
How to have a startup idea
To get started, read these:
Design Thinking
Aug 25, 2016
Why it’s not too late to start your business
Why it’s not too late to start your business
Peter Thiel has a concept of Last Mover Advantage, for example companies like Google (the last search engine) and Microsoft (the last…
Design Thinking
Aug 25, 2016
How to improve your metrics
How to improve your metrics
When trying to optimise a product/service experience (CRO) you can find yourself at a local maxima — the best conversion you are going to…
Design Thinking
Aug 25, 2016
The one fact you need to know about startups
The one fact you need to know about startups
High growth startups are companies that expect to go through a period of hyper-growth. They don’t serve tens of customers they serve…
Design Thinking
Aug 25, 2016
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