Case Study 4: Vedantu Assignment 1

Submitted by: Group Number: R4

(Tarun Mishra, Raju Neyyan, Sakshi Maggon, Praneet Kumar, Nikhil Jain)

To Do: 
You have looked at the vision and the product that is offered by Vedantu. In your study group, try and…

Solution to Vedantu’s Case Study: Assignment 1- N2

The Vedantu can target two set of consumers- Students and their parents with the following segmentation:

· Demographic: Age group 15–17 years student who have some maturity and are self-motivated to study primarily for 11th, 12th and IIT-Jee exams.

Case Study 4: Vedantu — Assignment 1

Geographic

• Country: India
• Cities: Tier I & II (Having internet access)

Demographic

• Parents
• Age: 35+

Solution to Case Study 4, Assignment 1 — Vedantu (Group — R5)

Vedanta Core Product : for Std 6–10th

Demographic : Age Group 11 years — 16 years, males/females, Currently in the K12 institution, Living with parents, Parents of these children, Studying in metros…