As the prime source of media consumption shifts to digital devices so has to advertise…
You’ve worked tirelessly for months, if not an entire year, since the last big game. Each…
Innovation is one of the most overused words in advertising, marketing and business. And not…
With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you just need a little inspiration of other ideas that have been made.
For any aspiring Comms Planner looking to gain expertise in the field of advertising, here are ten essential books that will give you a good grasp on how advertising works and how they can help make an impact on the creative process.