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What the Music Industry’s “Cut to Grow” Phase Teaches Us About Legacy Brands
What the Music Industry’s “Cut to Grow” Phase Teaches Us About Legacy Brands
A shift is underway at the executive level of longstanding music industry giants.
James Mullally
Dec 7
Love Story: The Inextricable Link Between Music & Sports
Love Story: The Inextricable Link Between Music & Sports
A reported 57.5 million Americans watched live sports in the past year. Expected to climb a further 57% by 2025 (or 90 million), it’s…
James Mullally
Nov 7
Small Venues: Challenges, Opportunities, and a Marketer’s Canvas
Small Venues: Challenges, Opportunities, and a Marketer’s Canvas
The spaces that celebrate and propel ‘Country, Bluegrass, Blues, and other Music for uplifting Gormandizers’ into the cultural…
James Mullally
Oct 16
In an Age Of Uncertainty, How Can Brands Support Musicians?
In an Age Of Uncertainty, How Can Brands Support Musicians?
It’s a weird time in music.
James Mullally
Sep 19
Trending
Please Steal This Ad
Please Steal This Ad
How freebooting became a vital piece of “going viral”
Sean Stogner
Mar 7, 2017
What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…
Larissa Hayden
Nov 18, 2016
Comms Planning: A Year In Review
Comms Planning: A Year In Review
Highlights of Strategic Knowledge Through Collective Experience
Comms Planning
Jul 19, 2017
A Guide to Getting Smart about Emotion in Advertising
A Guide to Getting Smart about Emotion in Advertising
People respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…
Brenna Tharnstrom
Oct 20, 2016
20 Creative Ideas That Cost Under $20K
20 Creative Ideas That Cost Under $20K
With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you…
Julian Cole
Nov 10, 2016
YouTube Changes: Are We Killing the Golden Goose?
YouTube Changes: Are We Killing the Golden Goose?
Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!
Sean Stogner
Dec 8, 2016
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
This research paper was featured in Campaign US magazine.
Alysha Lalji
Sep 21, 2016
Media Planning 101 for Comms Planners
Media Planning 101 for Comms Planners
As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in…
Jordan Weil
May 3, 2016
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