Sharing strategic knowledge through collective experience.
Latest
Trending
Adding Creativity to Audience Targeting
Adding Creativity to Audience Targeting
It has become a modern urban legend: “The Pair of Shoes That Stalked Me Around The Web.” These tall tales emerge from the ability to target…
Awareness in Advertising: Why Are There So Many Types & Which Ones Actually Matter?
Awareness in Advertising: Why Are There So Many Types & Which Ones Actually Matter?
This is a fun question to ask someone: what brands are you aware of?
11 Examples of Branded Snapchat Filters & Lenses That Worked
11 Examples of Branded Snapchat Filters & Lenses That Worked
Snapchat has exploded to become the third most popular social network behind Facebook and Instagram. When you can apply hilarious filters…
Building a Brand’s Real-Time Social Strategy
Building a Brand’s Real-Time Social Strategy
As a relatively new medium, social media is a world where platform features, public usage, and platform popularity change in an…
Applying Comms Planning to Healthcare
Applying Comms Planning to Healthcare
10 Lessons Learned From My Time in Pharma Advertising
Why Faces are the Cornerstone of Mobile Content
Why Faces are the Cornerstone of Mobile Content
What was the last thing you touched before going to bed last night? Or the first thing you reached for this morning?
Social Listening or Tea Leaf Reading: What’s a Better Determinant of Brand Success?
Social Listening or Tea Leaf Reading: What’s a Better Determinant of Brand Success?
Agencies and brands have been tempted to use social mentions/social share of voice as some kind of proxy for business success. The problem…
