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What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…
The Illogical Logic Behind Rational Advertising
The Illogical Logic Behind Rational Advertising
Your rational messaging is irrational. If you want to build your brand you have to move people.
5 Brands Using Data to (Effectively) Fuel Creativity
5 Brands Using Data to (Effectively) Fuel Creativity
Data is a hot topic in the advertising world as agencies and brands try to figure out the points that matter to them among millions and…
Write Your Creative Briefs Like A Punk Rocker
Write Your Creative Briefs Like A Punk Rocker
Looking back on the interview process at BBDO, I don’t think it would’ve gone too well had I described myself as loud, edgy or rebellious…
Brand Actions Library — 75 Examples for Creative Inspiration
Brand Actions Library — 75 Examples for Creative Inspiration
Coming back with scripts to an integrated briefs is a common problem at creative agencies, drawing out the idea from a script is always a…
11 Examples of Branded Snapchat Filters & Lenses That Worked
11 Examples of Branded Snapchat Filters & Lenses That Worked
Snapchat has exploded to become the third most popular social network behind Facebook and Instagram. When you can apply hilarious filters…
