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A Guide to Getting Smart about Emotion in Advertising
A Guide to Getting Smart about Emotion in Advertising
People respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…
20 Creative Ideas That Cost Under $20K
20 Creative Ideas That Cost Under $20K
With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you…
YouTube Changes: Are We Killing the Golden Goose?
YouTube Changes: Are We Killing the Golden Goose?
Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
This research paper was featured in Campaign US magazine.
Media Planning 101 for Comms Planners
Media Planning 101 for Comms Planners
As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in…
Building a Brand’s Real-Time Social Strategy
Building a Brand’s Real-Time Social Strategy
As a relatively new medium, social media is a world where platform features, public usage, and platform popularity change in an…
