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Sharing strategic knowledge through collective experience.
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Cut the Shit
Cut the Shit
Why advertisers need to sell more and bullshit less.
Brian Brydon
May 1, 2019
So You Saw Mad Men Once. Now You Want To Be an Ad Wo/Men
So You Saw Mad Men Once. Now You Want To Be an Ad Wo/Men
A how to guide for Breaking into Advertising + Becoming a Strategic Planner
Olivia Poglianich
Nov 2, 2017
Another Way to Win A Lion: Using Creativity for Good
Another Way to Win A Lion: Using Creativity for Good
Last month marked the 72nd annual United Nations General Assembly (affectionately nicknamed UNGA by those in the know). At this year’s…
Olivia Poglianich
Sep 29, 2017
Do Facial Expressions Accurately Represent Feelings?
Do Facial Expressions Accurately Represent Feelings?
Facial recognition technology is about to get an upgrade that could change the way we measure the impact of advertising. And of course it’s…
Brian Brydon
Aug 11, 2017
Trending
A Guide to Getting Smart about Emotion in Advertising
A Guide to Getting Smart about Emotion in Advertising
People respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…
Brenna Tharnstrom
Oct 20, 2016
20 Creative Ideas That Cost Under $20K
20 Creative Ideas That Cost Under $20K
With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you…
Julian Cole
Nov 10, 2016
YouTube Changes: Are We Killing the Golden Goose?
YouTube Changes: Are We Killing the Golden Goose?
Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!
Sean Stogner
Dec 8, 2016
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
Advertising to Facebook “Fans” Alone Contradicts Marketing Theory
This research paper was featured in Campaign US magazine.
Alysha Lalji
Sep 21, 2016
Media Planning 101 for Comms Planners
Media Planning 101 for Comms Planners
As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in…
Jordan Weil
May 3, 2016
Building a Brand’s Real-Time Social Strategy
Building a Brand’s Real-Time Social Strategy
As a relatively new medium, social media is a world where platform features, public usage, and platform popularity change in an…
Errol Villasanta
Apr 26, 2016
Applying Comms Planning to Healthcare
Applying Comms Planning to Healthcare
10 Lessons Learned From My Time in Pharma Advertising
Larissa Hayden
Feb 6, 2017
Why Faces are the Cornerstone of Mobile Content
Why Faces are the Cornerstone of Mobile Content
What was the last thing you touched before going to bed last night? Or the first thing you reached for this morning?
yinchung
Oct 4, 2016
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