How freebooting became a vital piece of “going viral”

When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…

Highlights of Strategic Knowledge Through Collective Experience

People respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…

With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you…

Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!

This research paper was featured in Campaign US magazine.