Sharing strategic knowledge through collective experience from the BBDO New York Communications Planning team.
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The Ugly and Dirty Planning of BBDO
The Ugly and Dirty Planning of BBDO
“Everyone has a plan till they get punched in the mouth”
What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?
When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…
11 Examples of Branded Snapchat Filters & Lenses That Worked
11 Examples of Branded Snapchat Filters & Lenses That Worked
Snapchat has exploded to become the third most popular social network behind Facebook and Instagram. When you can apply hilarious filters…
Golden Window to Selling Ideas
Golden Window to Selling Ideas
I have noticed that a ‘golden window of selling’ might exist wherein campaign ideas have been more likely to sell through.
Guide to Global Communications Planning: Issues to Manage and Best Practice Tips for Success
Guide to Global Communications Planning: Issues to Manage and Best Practice Tips for Success
Global businesses, who often struggle to maintain control over how the brand is presented in local markets, stand the most to gain from…
5 Important Questions To Ask When Reviewing Media Plans
5 Important Questions To Ask When Reviewing Media Plans
Seeing your campaign’s media plan can feel like getting a present from a distant relative. It’s an exciting moment; and upon unwrapping you…
