Today, consumers live in a world inundated with ads and content. The more media we consume, the less we tolerate being “sold to” or “talked at,” forcing advertisers to create content that doesn’t feel forced or contrived.
Investing in Facebook advertising for millennial moms may seem like a no brainer, but if there isn’t enough media support, it’s necessary to make the case for the missed opportunity with your clients.
One of the many reasons advertisers find the digital space so intriguing is the basic ability to track and dissect a variety of metrics once completely unavailable to them.
As we noted in a previous post, 97% of the world top 100 brands on Facebook still post organic…