Typeface Research (Garamond)

Category: Serif
Classification: Old-style
Designers: Claude Garamond & Jean Jannon

Futura Typeface Research

Qualities:

Futura is a versatile, sans-serif typeface with strong readability. It evokes a sense of elegance, modernity, and forwardness. Its long ascenders (longer than upper-case letters), low x-height, Roman-resembling capitals, slanted terminals, and…

Didot Research

Didot is a group of typefaces named after a famous French print and type-producing family, the Didot family. The most well-known…

Typographic Voice — Melancholy

After trying all the typefaces offered in Adobe Illustrator, I came up with a list of possible options. Melancholy means pensive sadness, which I tried to convey in the typefaces.

Type Specimen Poster, pt. 1

Name: Helvetica

Designer: Max Miedinger

Year: 1957

History: Helvetica is a Grotesque sans serif face, also classified as Lineal under the Vox-ATypI Classification Of Type. The strokes in Helvetica are…

Typographic Voice

Communication Design Fundamentals-Project 3

To explore typographic voice and how typeface affects the meaning and emotional feeling of a word, I chose the word “serendipity.”

Typographic Voice

With illustrator, I used five different typefaces for the word “future”. The five typefaces are Trattatello, Edwardian Script…

History of Garamond

Communication Design Fundamentals-Project 3

Typeface: Garamond

Designer: Claude Garamond

Year Designed: 16th century

Typographic Voice

I picked the word Rebellion and picked 5 different typefaces that I thought best communicated the word. I thought of rebellion as “breaking the rules” and I used that mindset to pick 5 typefaces.

Assignment Due February 8th

Tracing, 5 typefaces, history of typeface

Tracing Exercise:

Typeface Research

1. Baskerville
2. John Baskerville
3. 1757
4. Compared to earlier designs, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a…

Typographic Voice

For this exercise, we were tasked with experimenting on the ways different typefaces can effect the meaning and emotional feeling of a word. Out of a list of words, I chose “bright”.

bright (adj) 
1. giving out or reflecting a lot of light; shining.

Type Tracing Exercise

Typography Tracing Exercise

Communication Design Fundamentals-Project 3

Project 2: Times Research

The font “Times” was first released in 1931 by the Times of London. They commissioned a new font specifically to be used for their newspaper. The head designer was Stanley Morision. Times was based on an old font called “Plantin.” After it was released in the Times of London, it…

Project 2: Typographic Voice

The word Supreme feels like a very heavy and loud word. In my head, it looks like the word Extreme. I chose fonts that are very thick and whose letters are particularly close together to give it more of a “mass.” For some reason, I was drawn to the more futuristic looking fonts…

Typeface Tracing

Typeface Tracing

Project Three | Typographic Voice

Typographic Voice Exercise

• Gill Sans does not reinforce…

Project 2: Tracing

Lowercase Gs are very hard. My hand was shaking by the end!