Archive of stories published by community commerce

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David Ng in community commerce

Apr 19, 2019

Why Community buying works and group buying doesn’t

4 responses

David Ng in community commerce

Jul 17, 2020

Community Group Buy in SEA, will it work?

Imagine a potential $71B USD market, created in 2018. You would think that 100s of…

3 responses

David Ng in community commerce

Sep 14, 2020

Why you shouldn’t just copy Pinduoduo group buying

1 response

David Ng in community commerce

Dec 30, 2018

My definition of Community Commerce

Previously I’ve written about the evolution of Community Commerce. With that perspective we can…

David Ng in community commerce

Dec 5, 2019

Why Direct to Consumer brands are ditching marketplaces

David Ng in community commerce

Dec 2, 2019

D2C brands in Asia before the boom

Investors in Asia are taking notice

David Ng in community commerce

Dec 29, 2018

The evolution of Community Commerce

Let’s talk about the evolution of community commerce from an individual reseller perspective…

David Ng in community commerce

Jul 2, 2019

These were the top 10 stories published by community commerce; you can also dive into yearly archives: 2018, 2019, 2020, 2021, 2022, and 2023.

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community commerce

How brands can enable their community to drive new revenue through new gigs

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Why Community buying works and group buying doesn’t

Community Group Buy in SEA, will it work?

Why you shouldn’t just copy Pinduoduo group buying

My definition of Community Commerce

Why Direct to Consumer brands are ditching marketplaces

D2C brands in Asia before the boom

Investors in Asia are taking notice

The evolution of Community Commerce

5 things investors get wrong about Social Commerce

Explaining Referrers vs Agents vs Resellers for getting Word of Mouth sales

Troubling unit economics for social commerce apps