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Confessions of an Anti-Social Marketer

Richard Cook in Confessions of an Anti-Social Marketer

a scene where a group of diverse professionals are engaged in a strategic meeting around a high-tech, holographic display table. The display shows various abstract data visualizations and graphs that represent complex corporate strategies and decisions. The setting is a modern, well-lit boardroom with large windows overlooking a city skyline at dusk, symbolizing the broad perspective and high stakes involved in corporate decision-making.

Why Good Companies Make “Stupid” Decisions

The secret reasons why companies do things that seem to…

Richard Cook in Confessions of an Anti-Social Marketer

An illustration that captures the essence of balancing different types of work priorities within a professional setting. The image features a person standing at the center of a complex, interconnected network of tasks and responsibilities. Around them, a variety of activities are taking place: another person organizing a calendar, someone shipping a box labeled ‘X’, a third individual updating email templates on a computer, and a fourth person responding to messages on Slack.

In Defence Of Bad Prioritisers

Why I’m proud to be bad at prioritising and you should be too!

Richard Cook in Confessions of an Anti-Social Marketer

How Do We Solve A Problem Like Review Sites?

Review websites can be a pain for marketers. But there…

Richard Cook in Confessions of an Anti-Social Marketer

Want To Supercharge Your Social Media Marketing? Get Your Whole Company Involved!

Richard Cook in Confessions of an Anti-Social Marketer

Social Marketing When You Have Zero Users

Growing social accounts when you have no customers is hard…

Richard Cook in Confessions of an Anti-Social Marketer

The Tweeting Dead — Some Thoughts on Zombie Twitter

Richard Cook in Confessions of an Anti-Social Marketer

Social Marketing Review: August-September 2022

Everything that happened on brand social in August and…

Richard Cook in Confessions of an Anti-Social Marketer

Everything You Need To Get Started With Social Listening

Richard Cook in Confessions of an Anti-Social Marketer

some examples of posts from the PayPal UK instagram account. they are all similar-looking, using very basic colours and line drawing illustrations

Social Marketing Review: July 2022

Let’s take a look at what went down in social marketing in July.

Richard Cook in Confessions of an Anti-Social Marketer

a linkedin post from Deliveroo showing off some of the meeting rooms around their office, with names like Avocado and Burger

Social Marketing Review: May 2022

The hottest trends and memes in social marketing of May 2022

Confessions of an Anti-Social Marketer

I’ve worked in roles across Customer Service, Community and Marketing for the best part of a decade. I’ve seen things you wouldn’t believe.

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