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Consumer Led Pricing
Consumer Led Pricing explores the powerful topic of Pricing Strategy for a target audience of small brand CEOs. Daniel Scharff, the author, is the Director of Pricing and Growth Analytics at Bay-area startup Hampton Creek. He holds a BA in Psychology and an MBA from Wharton.
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Pricing for CEOs

Go to the profile of Daniel Scharff
Daniel Scharff
Director of Pricing @ food tech startup. Formerly Global Pricing at Mars, Psychology B.A. and Wharton MBA