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Consumer Led Pricing

Pricing Strategy for the masses. Inquiries to daniel@consumerledpricing.com

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Daniel Scharff
Mar 18, 2018

How small brands can sell more using data

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Daniel Scharff
Nov 5, 2017

How small brands can test new prices

Price optimization can be the most effective way to increase your bottom line, but is often…

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Daniel Scharff
Jul 11, 2017

Amazon and Whole Foods at odds in the grocery price war.

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Daniel Scharff
Mar 14, 2017

Pricing for Executives — is your price right?

Consumer-led pricing overview for executives. Key questions and approach.

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Daniel Scharff
Jan 29, 2017

Do You Believe in Magic…Price Points?

A primer on magic price points — what are they, why are they important, and how can you recognize them.

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Daniel Scharff
Jan 13, 2017

Consumer price promotions — how much, how deep?

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