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2016

David Landes in Content Insights from The Local

Nov 8, 2016

Nordic Council launches branded content article series with The Local

David Landes in Content Insights from The Local

Mar 9, 2016

A great example of native advertising: PostNord

As I’ve written previously, sponsored content comes in many shapes and sizes. And not all sponsored content is created equal. Here at The Local we strive to offer our clients native advertising that makes their brand message or story feel like it…

David Landes in Content Insights from The Local

Jan 6, 2016

‘The Local has really opened our eyes’

Thinking about giving native advertising a try, but still have questions about the impact? Unsure about how or if you should be marketing to an international audience?

David Landes in Content Insights from The Local

Aug 16, 2016

Hans Rosling, Swedish values, and branded content: 3 takeaways

David Landes in Content Insights from The Local

Dec 18, 2015

Spotting sponsored content on The Local

If you spend a significant amount of time consuming news online, chances are you’ve encountered some form of sponsored content.

Every publisher has a different approach, which is sort of the point when it comes to native advertising…

David Landes in Content Insights from The Local

Feb 29, 2016

Content marketing must-reads: February 2016

Here’s a look at some of the most interesting articles about digital marketing and native advertising from the last month. Click and learn.

Who are native advertising’s true competitors?
(Native Advertising Institute)

1 response

David Landes in Content Insights from The Local

Dec 10, 2015

Native advertising. Content marketing. Sponsored content. What are they?

The new jargon of digital advertising can leave anyone scratching their heads. Here’s a quick look at a three key terms and how we at The Local define them.

David Landes in Content Insights from The Local

Jan 27, 2016

Content marketing must-reads: January 2016

A lot has been written in the last month about digital marketing and native advertising. Here’s what got us talking in the office.

How to make engaging native ads for a picky high-brow audience
(Native Advertising Institute)

David Landes in Content Insights from The Local

Dec 14, 2015

The Local on Brandtale

Have you heard of Brandtale? It’s a fantastic platform for professional marketers, showcasing the best of native advertising from a wide range of advertisers and publishers. The Local is the only Swedish publisher listed (so far) and it gives our clients’ campaigns some well-deserved…

David Landes in Content Insights from The Local

Jan 26, 2016

NEW CAMPAIGN: Taxes for Expats

US tax deadlines may still be a few months away, but Americans living overseas are already thinking about what’s needed — thanks in part to our annual content campaign for Taxes for Expats, a provider of expert tax advice for Americans living abroad.

These were the top 10 stories published by Content Insights from The Local; you can also dive into yearly archives: 2015, 2016.

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Content Insights from The Local

Insights into native advertising, branded content, and strategic communications from The Local’s Commercial Content Unit

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