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Creative Content
Exposing the art and creativity behind breakthrough content marketing
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Matt Wesson
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Creative Content
Feb 14, 2015
A Breakup Letter to Clickbait
Dear Clickbait,
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Matt Wesson
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Creative Content
Oct 10, 2016
Superlinear Scaling and the True Impact of Creative Collaboration
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Matt Wesson
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Creative Content
Jul 16, 2014
You Can’t Hack Everything
Why some things will always require the hard work
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Matt Wesson
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Creative Content
Jul 28, 2014
Why Audiences Crave Creativity
And the reason some creators thrive while others fail
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23
Matt Wesson
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Creative Content
Jul 24, 2014
A Better Class of Cook in the Content Kitchen
Why content quality is more important than ever
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Matt Wesson
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Creative Content
Feb 11, 2015
Why You Need a Content Marketing Rival
A little competition never hurt anyone
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Matt Wesson
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Creative Content
Aug 11, 2014
The Kardashian Index: A Scientific(ish) Measure of Content Value
How to identify the real value of…
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5
Matt Wesson
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Creative Content
Jun 7, 2014
Killing the ‘Surge Pricing’ in Content Marketing
How using data like Uber can deliver a better content…
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Matt Wesson
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Creative Content
Jun 3, 2014
Are We Going to Be Artists or Scientists?
The struggle between creativity and data in content…
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Matt Wesson
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Creative Content
Jun 13, 2014
The Fitbit Model of Tracking Content Success
What wearables teach us about how we track the wrong data.
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Creative Content
Exposing the art and creativity behind breakthrough content marketing
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