Content Writers Group

Conversational interviews get to the story behind the data

Erin Brand / Content Writers Group

Many of us safely assume we know everything about our clients and prospects. We analyze their site visits, we audit which headlines they click on and which ones they…

3 things brand storytellers should do to tell a great story

Erin Brand / Content Writers Group

Brands have more opportunities, venues, and mediums than they ever have to tell their stories. This is fantastic, but it also presents a challenge — how do you tell a…

Should your next business card be a book?

Erin Brand/Content Writers Group

For generations, the small and noble business card has led the way for businesses to make a first impression.

The Proof is in the Proofreading

Erin Brand / Content Writers Group

My journalism professor had an interesting grading philosophy: for every factual error in your paper, you lost 35% of your mark. But for every spelling mistake, you lost 50%. That’s right: if you spelled…

Telling brand stories is easy if it’s done in the right language

Erin Brand / Content Writers Group

Marketers love to talk about brand storytelling. And while I believe every brand does have a great story to tell, the prospect of storytelling can be…

Brand stories are gold in the knowledge economy

Erin Brand / Content Writers Group

In order for your business to succeed in this knowledge economy, your brand needs to be an expert.