A good bookshop is full of books that inform but also books that entertain, move, or frighten. They make you laugh, they make you cry, they make you see the world in a new light.
This isn’t the way most would describe the web.
As a wise friend put it, “You can have a great campaign, but if you have shit content, you’re not going to do anything.”
Digital campaign plans often jump from concept and framing to social media graphics and suggested tweets, hopping over a crucial step: content…
“Digital, digital, digital (or death)” wrote a Bond member when asked how the organisation should be implementing its new strategy.
Here was a rare realisation of an existential threat to NGOs as they’re currently conceived. The digital…