Before you do any content marketing, get your content strategy in order.
Almost every website I consult on has a collection of Frequently Asked Questions, also known as FAQs. I always counsel clients that they should eliminate their FAQs and instead integrate the information into their content. Why?
I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy:
The top 5 risks of NOT managing your content
Originally published at https://contentcompany.biz/blog/developing-content-ecosystem/
So, you’ve decided that your organization would benefit from a holistic content strategy: a unified approach to publishing content online. (In case you’re wondering, here’s more about what content strategy is.)
If your organization is like most, it publishes a lot of content. When I oversaw Realtor.org, the member website of the National Association of Realtors, we published or updated 25 to 50…
