A Guide to Segmented NPS (Net Promoter Score) for Consumer Products

Consumer Electronics Marketing Manager — How To Get Outstanding Amazon Ratings?

It is every company’s dream to build a product that transforms the lives of consumers in a positive way. This is especially true in the consumer electronics space, where businesses strive to…

9 Ways to Screw up Your First Smart Product, and How Not To

Why you should start measuring Customer Lifetime Value TODAY!

Calculating Lifetime Value to Disrupt the Kitchen Appliance Industry

Crossing the Onboarding Chasm

There are many obstacles to overcome when introducing a connected product to the consumer electronics…

The Smart Product Value Treasure Map

Six Areas to Explore to Ensure Your Connected Product Delivers Maximum Value to Your Customers

The Surprising Rise of Consumer Electronics Product Returns

The Connectivity Spectrum: How the Type of Product You Manufacture Impacts the Relationship You Create with the…

All the Wrong Reasons to Create a Connected Product, and One Very Right One