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Copy Cat
Offbeat forays into web copywriting
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Keeping it short
Keeping it short
Everything you need to know about storytelling in 99 words
Max Sheridan
Apr 2, 2023
Blog readerships: How niche is too niche?
Blog readerships: How niche is too niche?
A quick test for starting a sustainable blog
Max Sheridan
Jan 26, 2023
Designing your web text
Designing your web text
An in-depth look at how web text interacts with web design and why writers should care about both
Max Sheridan
Jan 17, 2023
How much are words worth?
How much are words worth?
The next time a client balks at your copywriting budget, tell them this
Max Sheridan
Jan 9, 2023
Five things your content wants this holiday season
Five things your content wants this holiday season
Didn’t think your content deserved a present this Christmas? Think again.
Max Sheridan
Dec 21, 2022
The Content Writer’s Survival Guide
The Content Writer’s Survival Guide
The only 10 content writing tips you’ll ever need
Max Sheridan
Dec 18, 2022
The toughest question you never asked about your website
The toughest question you never asked about your website
Avoid these common writing traps and deliver better websites
Max Sheridan
Dec 12, 2022
From the archive
No, you probably won’t lose your writing gig to a robot. For now.
No, you probably won’t lose your writing gig to a robot. For now.
What an AI design stunt can teach us about human writing
Max Sheridan
Dec 9, 2022
Can a good pop song carry a bad story?
Can a good pop song carry a bad story?
Cyndi Lauper and the art of video storytelling
Max Sheridan
Dec 3, 2022
Want to blow the competition’s website away? Don’t say anything.
Want to blow the competition’s website away? Don’t say anything.
This website proves that a writer’s first rule, “show, don’t tell,” is also the key to great digital storytelling.
Max Sheridan
Nov 29, 2022
A team of hackers used these content marketing best practices to make $100 million
A team of hackers used these content marketing best practices to make $100 million
Apparently, malware isn’t all scammers need to snare their victims
Max Sheridan
Nov 28, 2022
Is awkward silence 2022’s most valuable soft skill?
Is awkward silence 2022’s most valuable soft skill?
Working on your painful pauses? Not recommended. But if you have to, here’s how you can make them more effective.
Max Sheridan
Nov 22, 2022
Hype House: The death of content as we know it
Hype House: The death of content as we know it
These TikTok creators are killing your content, and they’re only 15 years old
Max Sheridan
Nov 18, 2022
Internal linking best practices
Internal linking best practices
If you don’t get this content creation step right, you could be losing more than just page views.
Max Sheridan
Nov 17, 2022
Talking type
Talking type
Why web writers find it so difficult to talk about typography and what we can do to learn how
Max Sheridan
Sep 25, 2022
Hearing voices? You’re not alone.
Hearing voices? You’re not alone.
The tricky, but unavoidable job of choosing the right online voice
Max Sheridan
Sep 18, 2022
Web storytelling 101: Make your website easy to navigate
Web storytelling 101: Make your website easy to navigate
Good websites and good stories are all about not getting lost
Max Sheridan
Sep 11, 2022
The UX writing revolution has begun (and you’re part of it)
The UX writing revolution has begun (and you’re part of it)
UX writing: what it is, why it’s so important and how to pitch it.
Max Sheridan
Sep 3, 2022
Stories are more memorable than stats: Fact or fiction?
Stories are more memorable than stats: Fact or fiction?
Jerome Bruner may never have proven that “stories are 22 times more powerful than facts alone,” but that doesn’t mean it isn’t true.
Max Sheridan
Aug 23, 2022
How to write hooks readers can’t resist
How to write hooks readers can’t resist
The mechanics that drive spellbinding intros
Max Sheridan
Aug 1, 2022
Sweating over your microcopy? Good job.
Sweating over your microcopy? Good job.
Why you should always have the time and budget to nail the details
Max Sheridan
Jul 9, 2022
If storytelling had rules, they would look like this
If storytelling had rules, they would look like this
The basic story structure that Hollywood movies, literary novels, and the best web content all have in common
Max Sheridan
Jun 26, 2022
This article will self-destruct
This article will self-destruct
What a self-erasing website can teach us about writing better stories
Max Sheridan
May 14, 2022
A starter kit for blog writers in quarantine
A starter kit for blog writers in quarantine
Six things you should think about before you pick up the pen
Max Sheridan
Apr 19, 2022
Hate writing work emails? Here’s how to make it easy.
Hate writing work emails? Here’s how to make it easy.
Plan and quickly write laser-sharp work emails that move projects forward.
Max Sheridan
Mar 15, 2022
Dear Copy Cat, What’s a user journey and can I charge for it?
Dear Copy Cat, What’s a user journey and can I charge for it?
A website writer wants to know how to introduce user journey into her workflow and how much to charge for it
Max Sheridan
Jan 29, 2022
Ouch! The CIA’s website is better than mine.
Ouch! The CIA’s website is better than mine.
Twitter’s aflutter with the CIA’s website design reboot. But we can’t stop checking out the copy.
Max Sheridan
Jan 24, 2022
The copywriting trap most businesses fall into
The copywriting trap most businesses fall into
Is your business getting clicks but shedding leads? Here’s what you’re doing wrong.
Max Sheridan
Sep 17, 2021
Writing in quarantine
Writing in quarantine
Trying to make sense of a story without an ending
Max Sheridan
Mar 22, 2020
The real story behind the Peloton ad fail
The real story behind the Peloton ad fail
It’s bad storytelling, not bad acting, that killed the Peloton Christmas ad
Max Sheridan
Dec 10, 2019
Martin Grasser wants to rid the Internet of words. Maybe it’s not a bad idea.
Martin Grasser wants to rid the Internet of words. Maybe it’s not a bad idea.
A font that turns all our writing into colorful dots? Yes, please!
Max Sheridan
Jun 27, 2019
What happened to all the great keyword stuffers?
What happened to all the great keyword stuffers?
The truth about long tail headlines, content marketing apps and anyone who uses Drake to sell shoes
Max Sheridan
Jan 25, 2019
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