Dear Reader,
My rich dad always told me, “Sometimes you gotta do the things you hate.”
Okay, fine. I didn’t have a rich dad. Happy now?
I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically.
What exactly is B2B? is usually the first question they ask. And those in the field who…
Frankly, speaking this action was a warranted one.
Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages…